- Categories:About Us
- Time of issue:2020-07-02 00:00:00
Implement the branding strategy, make continuous improvement and innovation, and provide customers with quality products and services
Haida Group persistently follows the path of quality and efficiency, adheres to the operating principle of surviving through quality and developing through quality, and prioritizing customer interests. We are responsible for customers, provide customers with quality products and services, and make customers satisfied. We have established and improved the quality management system, passed the ISO/TS16949 quality management system certification, the ISO14001: 2004 environmental certification and the GB/T28001-2001 occupational health and safety certification, the national compulsory (3C) certification for tire products, the U.S. DOT certification, the European ECE certification and the Brazilian INMETRO certification. The company has won “certificate of the recommended brand by the Rubber Industry Association of China”, “product quality inspection exemption certificate of Sichuan”, “exported product inspection Class A management enterprise”, “Sichuan Famous Brand”, outstanding quality management enterprise of Sichuan Province and so on. The quality management of the company occupies a leading position in the tire industry in China, which has reached the international advanced level.
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Haida group adheres to the core values of "customer first, pursuit of excellence, people-oriented and long-term interests", establishes the enterprise concept of "market is the foundation, development is the key, innovation is the soul" and the enterprise spirit of "loyalty to Haida, never say die", and the development strategy of "developing tire industry chain, improving core competitiveness and building Haida century industry".