In October, Haida Group was invited to participate in the China Import and Export Fair (referred to as the Canton Fair). The Canton Fair is also known as the "China's First Exhibition". It is the comprehensive international trade event with the longest history, the highest level, the largest scale, the most complete variety of products, the largest number of buyers in the country, the widest distribution country, and the best transaction results. Li Yunze, deputy governor of Sichuan Province, visited the booth of our company to inspect and guide the work.

Li Zhenyan, the general manager of Haida Group, took the energetic marketing team arriving at the 6.1 Auto Parts Exhibition Area of the 124th Exhibition with the exquisite workmanship and quality products. Brand promotion, impact improvement, and marketing channel construction, Haida Group, relying on technology precipitation and quality accumulation, attracted more than 100 new and old customers from more than 40 countries around the world with a vibrant and energetic hardcover booth.

The core value of the enterprise,"customer first, pursuit of excellence, people-oriented, long-term interests", and the essence of Haida culture, such as the "high-quality man, high-quality tires" employee behavior norms, etc., lead Haida steady development and infect every partner. The time corridor proves that the customer's choice is correct. In the exhibition, fifteen partners came to the booth to negotiate and consolidate business. Customer trust and market recognition are the driving force for us. "Implementing brand strategy, continuously innovating and improving, improving market ability and providing customers with satisfactory products and services" is the sacred duty of Haida sales team. With the joint efforts of all cadres and employees, Haida Group has shown a good development trend and ranked 45th among the top 75 global tire companies. The comprehensive strength and brand influence of the company are constantly improving.

General Li stresses that participating in the Canton Fair is a window for companies to go international and achieve global operations. It is also a platform for deep cultivation, fine work and development of quality customers. The company should make full use of various exhibition platforms such as the Canton Fair, expand customer resources, expand the export market, promote enterprise development, showcase the charm of China's tire companies, and contribute to strengthening the enterprise, Sichuan Province and the country.