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GROUP PROFILE
Sichuan HAIDA Rubber Group Co., Ltd. (formerly Sichuan Rubber Factory), founded in 1970 and located in the Eastern New Area of Chengdu, Sichuan Province, is a wholly-owned subsidiary of Wuliangye Group. It is a large-scale state-controlled enterprise that was originally designated by the state integrating the R&D, sales and production of commercial vehicle tyres and passenger car tyres, and is one of the major R&D and manufacturing bases for commercial and passenger radial tyres in Western China. The Group owns two core subsidiary companies: Sichuan Tyre & Rubber Co., Ltd. and Sichuan Kalevei Technology Co., Ltd., as well as three auxiliary subsidiaries: Sichuan Tianhaichiyue Electromechanical Engineering Co., Ltd., Sichuan Jianyang Tianli Special Rubber Products Co., Ltd. and Sichuan Chuanxiang Tongli Trade Co., Ltd. The auxiliary subsidiaries engage in rubber and plastic electromechanical equipment, special rubber products, property management, leasing services and other businesses to achieve diversified development (collectively referred to as "HAIDA Group" hereinafter).
HAIDA Group owns tyre brands including HAIDA, TIANFU, COPARTNER, mileking, YINLU, LIGHTEN and JINTIANFU, among which HAIDA and COPARTNER are recognized as Sichuan Famous Trademarks. HAIDA Group's products fall into three major categories: all-steel commercial radial tyres, semi-steel passenger radial tyres and bias commercial tyres, covering more than 1,000 specifications across 25 series. Its products fit all mainstream commercial and passenger vehicles such as construction machinery, heavy-duty trucks, light trucks, large-scale buses, medium-sized buses, cars, SUVs. HAIDA Group's commercial all-steel radial tyres consist of two main types: tubeless and tube-type, including series for short-distance, medium-short distance, medium-long distance, long-distance and mining applications. Its passenger semi-steel radial tyres cover PCR, SUV, UHP, ST and other series, while bias tyres include engineering, mining, industrial and agricultural tyre series.
HAIDA Group has been awarded the titles of "National Enterprise Abiding by Contracts and Trustworthiness","National May 1st Labor Award","National Green Design Demonstration Enterprise for Industrial Products", "Top 100 Enterprises in Sichuan Province" and "Sichuan Province Integrity Model Enterprise." As a national high-tech enterprise, it hosts Sichuan Green Rubber Tyre Engineering Technology Research Center, Sichuan Provincial Technical Center and Sichuan Postdoctoral Innovation Practice Base. HAIDA Group has obtained IATF16949:2016 quality management system certification, ISO14001:2015 environmental management system certification and GB/T45001-2020 occupational health and safety management system certification. It has passed China Compulsory Certification (3C), as well as international certifications including US DOT, EU E-mark, Gulf GCC, Saudi SASO, Brazil INMETRO and Philippines BPS. High-performance, wide-section and low rolling resistance semi-steel passenger radial tyres under the HAIDA brand have won six awards including the Second and Third Prizes of Sichuan Provincial Science and Technology Progress Award. HAIDA Group has accumulated more than 270 patents including national invention patents, utility model patents and design patents, among which nearly 30 are invention patents. With superior and consistent product quality, the HAIDA brand has earned widespread recognition and trust from customers across global and domestic markets.
HAIDA Group currently operates in three major market sectors: export, original equipment (OE), and replacement (aftermarket). The Group achieves annual import and export foreign exchange earnings exceeding USD 220 million, with products exported to over 100 countries and regions across North America, South America, Europe, the Middle East, Australia, and Southeast Asia. HAIDA Group has established stable OE (original equipment) partnerships and long-term strategic cooperative relationships with major vehicle manufacturers including SAIC-GM and Changan Automobile. In the domestic replacement (aftermarket) sector, the Group maintains a network of over 300 mainstream distributors covering all provinces, autonomous regions, and municipalities directly under the central government across China.
HAIDA Group adheres to green development and innovation, accelerates capacity expansion, and strives to build Industry 4.0 digital factories. The Group is committed to fostering new quality productive forces, empowering high-quality development through technological innovation, and establishing itself as a competitive, specialized green and intelligent tire manufacturer and service provider both domestically and internationally.
Haida Group adheres to the core values of "customer first, pursuit of excellence, people-oriented, and long-term interests", and establishes the corporate philosophy of "market is the foundation, development is the key, and innovation is the soul" and the enterprise of "loyalty to Haida, never say die" Spirit, establish the development strategy of "developing the tire industry chain, improving core competitiveness, and building Haida Centennial Industry.
Address: Jianyang, Sichuan, China
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